Emerging Best Practices For Institutional Use of Twitter


In today’s rapidly developing technical environment there is a need to gain experience of the diversity of new networked services which can be used to enhance institutional objectives. There is also a need to document and share emerging best practices - whilst avoiding the temptation to develop constraining policies too soon - a danger which public sector organisations may be prone too.

As an example I have recently started to record videos of my talks at conferences and publish the videos soon after the event. I am pleased to have received positive feedback on this, including this comment:

Many thanks for providing the video and the Slideshare of your #CILIP-CYMRU09
event. I missed your presentation because I was “on a mission” for the following
speaker at the conference, so I greatly appreciate this opportunity to catch up!

You’ve done a lot to dispel this misunderstanding and fear here, in a very
balanced and helpful overview. Joeyanne’s page provides a useful example of how
Web 2.0 isn’t just about Facebook and Twitter, but is the working integration of
a number of tools, all enabling dialogue and sharing. The examples you provide
of the NLW using social web tools also add credibility and weight to these

Such feedback will help in the formulation of best practices and, at a later date, policies on being videoed at events.

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Twitter to Launch Verified Accounts to Help Prevent Impersonation

When public figures and celebrities have people pretending to be them, the self-important get all bent out of shape. Twitter has been ripe for impersonations, despite the ban of such accounts via the Twitter Terms of Service. While Twitter is aggressive in suspending fake accounts, I would argue most people are able to spot these fakes a mile away. That doesn't prevent the impersonated from getting their egos bruised.

For these celebrities and also for the rare down-to-earth ones, Twitter is launching Verified Accounts. It will begin as an experimental offering this summer. The experiment will begin with individuals, though Twitter sees potential in extending verification to businesses in the future.
You'll know if an account is official by a notification on the user's page. Twitter also suggested checking out the official website of the public figure you're interested in to see if they link to their Twitter account.

In the meantime, continue using that brain of yours to spot the fakes. Usually, they're as obvious as the Prado street vendors in New York City.

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