Make your followers your customers.....Are you Daring Enough?

Twitter can be just an ordinary social site to others, while there are users who try to use it as a marketing tool. And yes, a lot of online business owners and Internet marketers are making money with Twitter. They are optimizing that 140-character space to attract potential customers to their site. And this is one of the reasons why Twitter is now a phenomenon.

But let’s face it. Not all Twitter users are happy with the result of their effort and time. Although their followers are increasing daily as well as their traffic, they are not making money from them. Actually, they don’t even know what to do with them. No, it’s not about the tweeting frequency because it’s not really as simple as that.

Note that Twitter is a microblogging site and thus, some blogging strategies can also be applied – with a little tweak of course. But if you are selling directly to your followers, then expect them to unfollow you. And worst is, you will never win them again. Therefore, you should first build a strong social relationship with them. Earn their trust, and give them useful and related information about your online business.

Consequently, your advertising strategy may also be inappropriate. If you are into affiliate marketing, never hide your affiliate link using tinyURL. Instead, make a good review about the product and use the link to convey the message. Understand the needs of your followers first then give ideas on how you can help them. Don’t post a link from your site periodically. Nevertheless, you can include a link from other sites if necessary.

On the other hand, it can also be possible that you are not building the right network. Your BIO do not explain about yourself well enough and your expertise as well. Furthermore, you may not be choosing the users you followed, and just rely on attractive username or logo. Therefore, your followers will be a bunch of users with different interests. It’s just the same as blogging without a specific niche.

Finally, Twitter followers can also be compared to RSS or email subscribers. The main difference is you can communicate with them instantly, and almost anywhere you are.